IBC Digital Bridge Platform is an innovative highly flexible web solution, which is designed to complement and significantly increase performance of existing practices of attracting foreign direct investments and foreign export development by leveraging advantages of Foreign Trade Zones, as well as, to streamline the processes of
- submitting and promoting Export Development Initiatives or Municipal | Province Investment Opportunities originated from local small & medium businesses (SMBs)
- connecting to and communicating the Export Development Initiatives with respective Foreign Trade Zone program(s)
- connecting to and communicating the Investment Opportunities with interested foreign businesses
- collecting (discovery) export and investment initiatives from foreign businesses that are interested to work in Canada, or/and export from Canada.
Using the platform helps economic development teams and local SMBs effectively cooperate to present, promote & communicate their Initiatives | Opportunities to target audience to attract foreign direct investment (FDI) and, if applicable, discover new export development opportunities.
IBC Digital Bridge significantly reduces administrative and operational costs related to FDI promotion campaigns, at the same time, brings municipality | province business development services to the new evolutionary levels.
According to preliminary evaluation, using the platfrom as a service during consecutive 3 years would help to increase:
- foreign direct investments to a province | municipality - by over 50%,
- exports by small & medium businesses - by over 20%.
Any Municipality, Province or Government Program with active IBC Digital Bridge account can connect their website visitors and customers to their digital space within IBC Digital Bridge Platform, where their business' Export Initiatives | Investment Opportunities are being posted and advertised.
IBC Digital Bridge Platform is also an ideal presentation, promotion and communication tool for the municipalities participating in the Invest Canada-Community Initiatives (ICCI) Program, which is Canada Government Program. Use of the Platform services would greatly improve Canadian communities’ performance and capacity to attract, retain and expand foreign direct investment, and, thus, effectively contribute to increasing Canadian employment and improving Canada’s capacity to compete in the global economy.
IBC Digital Bridge provides its users with an integrated digital toolset to effectively Present, Promote, Connect and Communicate the Export Initiatives and Investment Opportunities, originated from their businesses.
The available (but not limited to) integrated digital tools and services are:
- dedicated media forms for submitting promotional materials on the Municipality | Province Investment Opportunities and Export Development Opportunities with possibility to add relevant images (image slider), video (private video, YouTube or Vimeo), Executive Summary, geolocation data, etc.
- multi-channel global promotion services for the Municipality| Province Investment Opportunities and Export Development Opportunities originated from municipality | province businesses:
- WEB: targeted promotion to specified list of countries of the Globe due to IP-Geo-Fancing technology implemented on IBC Digital Bridge Platform
- E-MAIL : forward Opportunity content link to e-mail; dedicated e-mail campaigns
- SMS: send SMS with link to the Opportunity to known people
- PHONE: use integrated IBC VoIP Phone to call about the Opportunity to known people
- INSTANT MESSAGING: send and exchange IM with known IBC Digital Bridge users, who might be interested to know
- BLOGGING: create and moderate blog on IBC Digital Bridge about the value the oppotunity could create, if implemented
- WEBCASTING: Live or on demand webcast over the Internet using IBC Streaming Media Server to distribute the Opportunity video content to many simultaneous listeners/viewers.
- SOCIAL MEDIA: Twitter, LinkedIn, Facebook, Google +
- geolocation tools to display promoted opportunities on Google Map with access to the opportunity contents and even to its exact location on street,
- expert level access for business development experts from Municipality | Province | Government Program to help their SMEs (on request) in effective presentation, promotion, communication of their foreign direct investment | export development opportunities to foreign businesses
- private video-audio enabled digital rooms (Video Chat) to enable SMB's (opportunity owners') one-to-one communications with province | municipality business development teams and foreign businesses, and vise versa,
- private Instant messaging between registered users,
- immediate VoIP phone calls, SMS-to-mobile service from within your browser window, to share information about the opportunity or foreign business initiative with friends or colleagues YOU KNOW,
- dashboard for Municipal | Provincial Investment Opportunities or foreign business initiatives with possibility of filtering contents by country, province, municipality, type of investment, industry sector, investment expected, etc.
- dashboard for Foreign businesses to enable their viewing of your Municipal | Provincial Investment Opportunities or Export Development Opportunities, and immediately book One-to-One Online Video Meeting(s) with Municipality | Province, should they want to discuss the Opportunity you promote on IBC Digital Bridge,
- dashboard for Business Investment | Export Initiatives from foreign businesses, with possibility to book One-to-One Online Video Meeting(s) with Foreign Business immediately, if your Municipality | Province SMB is interested to discuss the Initiative,
- display ads of advertised opportunities on Front page and Discovery page of the Platform,
- event calendar to facilitate communication schedule,
- many other dashboards and tools on demand to meet specific needs of Government Program, Province, Municipality, local business or foreign business.
Submit Municipality | Province Investment Opportunity to foreign business.
Submit Municipality | Province Export Development Opportunity to foreign business.